How to Automate Your LinkedIn Messages for SaaS User Activation?

How to Automate Your LinkedIn Messages for SaaS User Activation?

How to Automate Your LinkedIn Messages for SaaS User Activation?

May 28, 2024

May 28, 2024

How to Automate Your LinkedIn Messages for SaaS User Activation?

Learn how to automate LinkedIn messages for SaaS user activation with Increase engagement and conversion rates with personalized outreach. Optimize your funnel for maximum growth.

Automation exemple with
Automation exemple with

How to Automate Your LinkedIn Messages for SaaS User Activation with

"The best way to predict the future is to create it." - Peter Drucker


Boost your SaaS user engagement and activation rates by automating hyper-personalized LinkedIn messages triggered by key user events. 🚀

A recent analysis by Fairmarkit reveals that a percentage increase in user activation can significantly impact your Annual Recurring Revenue (ARR).

💰 Activation is a crucial factor in driving your growth and overall success.


In SaaS, user activation is essential for driving growth and retention (as reducing your CAC). Manually sending LinkedIn messages to new users is a very effective but time-consuming way to increase activation. automates this process, enabling SaaS founders to send hyper-personalized LinkedIn messages based on specific user activities within their SaaS platform.

Steps to Automate LinkedIn Messages with

Step 1: Integrate with Your SaaS Platform

The first step to improving user activation is to connect to your SaaS platform.

  • Easy Integration: seamlessly integrates with your SaaS platform, monitoring predefined "in-product" events such as user sign-ups, subscription changes, or churn incidents.

  • Define Trigger Events: Identify specific events that will trigger automated messages, such as a user sign-up or a subscription update.

Step 2: Personalize Your LinkedIn Messages

"Hey {{ .firstName }} - I was checking our data in Stripe when you just started your free trial 😀 I'm François the founder of, I hope your onboarding went well, is there something I could do to help you?"

Personalization is key to maintaining an authentic and engaging approach.

  • Data Collection: Use behavioral and profile data to personalize each message.

  • Message Crafting: Prepare event-specific personalized messages by incorporating variables such as the user's name, job title, and company.

Step 3: Set Up Your Automated Sequence

Building an automated sequence ensures that each user receives the right message at the right time.

  • Define Workflow: Create a series of automated actions triggered by user events.

  • Configure Sequence: Use the dashboard to set up your message sequence, including welcome messages, follow-ups, and reminders.

Step 4: Track, Measure, and Optimize Your Campaigns

Welcomessage Dashboard screenshot

To ensure the effectiveness of your campaigns, it is essential to track and analyze the results.

  • Track Interactions: Enable LinkedIn notifications to be alerted when users respond to your messages.

  • Performance Analysis: Use the collected data to optimize your messages and workflows. Measure key metrics such as LinkedIn profile views, accepted connections, message responses, and qualified leads.

The Benefits of Automating LinkedIn Messages for User Activation

Automating LinkedIn messages with offers numerous benefits:

🎯 Up to +55% Product Activation: Direct engagement with new users boosts activation rates.

📈 +100% Opening Rate vs. Marketing Emails: LinkedIn messages have higher visibility.

💬 3x Higher Reply Rate vs. Marketing Emails: A more personalized approach yields better responses.

🛡️ 0 Spam Risk vs. Marketing Emails: LinkedIn messages are less likely to be marked as spam.

🔄 Infinite Feedback: Gain valuable user insights and feedback.

How to Get Started with

  1. Connect Your LinkedIn Account

    • Easily link your LinkedIn account to

  2. Link Your SaaS Database

    • Integrate your SaaS platform to monitor user events.

  3. Trigger Campaigns from Product Events

    • Set up campaigns that are automatically triggered by specific user activities.

3 Main Use Cases

  1. Welcome New Users with Personalized LinkedIn DMs

    • Make a positive first impression by greeting new sign-ups with personalized messages.

  2. Offer Deals via LinkedIn DMs to Engaged or Premium Users

    • Increase user loyalty by sending exclusive offers and deals.

  3. Re-engage Inactive Users with Feedback Request DMs on LinkedIn

    • Bring back inactive users by asking for feedback and offering support.

Why Choose transforms your SaaS product events into a powerful growth machine, automating personalized LinkedIn messages to enhance user engagement and retention directly through LinkedIn.


Maximize your SaaS growth potential with by automating the process of sending hyper-personalized LinkedIn messages. This solution not only saves time but also significantly improves user engagement, activation rates, and overall satisfaction.

Funnel Comparison: With and Without

Funnel comparison with and without


  • SaaS at $20/month

  • 5% churn

  • 5000 unique visitors per month

Start today to automate your SaaS activation. Visit our homepage to get started.

François Delporte - Founder

François Delporte, founder of

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