SaaS B2B Funnel Stages and Conversion Rates

SaaS B2B Funnel Stages and Conversion Rates

SaaS B2B Funnel Stages and Conversion Rates

May 28, 2024

May 28, 2024

SaaS B2B Funnel Stages and Conversion Rates

Discover the SaaS B2B funnel stages and boost your conversion rates with actionable insights and strategies. Learn how to optimize each stage for maximum growth and revenue.

LinkedIn profile of François Delporte
LinkedIn profile of François Delporte

Maximizing Conversions Post-Acquisition: SaaS B2B Funnel Stages and Conversion Rates with Welcomessage.io

Let's explore the different stages of the conversion funnel for a B2B SaaS company!

You're wondering about KPIs to reach or curious about what are the average KPIs for a determined step.

You're at the right place 🥳

We're focusing on benchmark conversion rates and best practices for optimizing each stage.

Acquisition

A great example of Landing Page we like | Buy me a coffee (https://buymeacoffee.com/) 👇

Buymeacoffee Landing Page
  1. Landing Page

    • Description: Users arrive at a targeted landing page through various acquisition channels. This is often the first touchpoint, so it needs to make a strong impression.

    • Conversion Rate Benchmark: 20-30% 👈👈👈

    • Optimization: Use catchy headlines, clear CTAs, and customer testimonials to increase conversions. Ensure the page is visually appealing and loads quickly to avoid losing visitors.

  2. Website

    • Description: Users visit the main website, navigating through different pages to learn about the product, features, and benefits.

    • Conversion Rate Benchmark: 1-5% 👈👈👈

    • Optimization: Improve user experience (UX), optimize for SEO, and ensure critical pages load quickly. Include engaging content, clear navigation, and strategic CTAs to guide visitors through the site.

  3. Demo

    • Description: Users sign up for a product demo to understand the features and benefits. Demos are crucial for converting interested prospects into paying customers.

    • Conversion Rate Benchmark: 10-15% 👈👈👈

    • Optimization: Offer personalized demos and ensure sales staff are well-trained to answer all questions. Follow up with attendees to address any additional questions and move them further down the funnel.

Activation

Welcomessage.io is the market leader in automating SaaS activation with LinkedIn DMs based on product events, replacing traditional marketing emails.

Homepage of Welcomessage.io
  1. Users who used your core feature at least once

    • Description: Users who have engaged with your core feature at least once, indicating initial value recognition.

    • Conversion Rate Benchmark: 25-30% 👈👈👈

    • Optimization: 🎁 Add Welcomessage to increase your activation Up to 55% within the next 60 minutes. It automates sending personalized LinkedIn messages when new users sign up for your SaaS, thereby increasing the activation rate.

Revenue

For SaaS companies with more complex pricing models, Aircall is an excellent reference to check out!

Aircall pricing page
  1. Free Trial (no Credit Card) to Premium

    • Description: Users convert from a free trial without requiring credit card details to a paid plan. This method reduces the barrier to entry and can attract more users to try the product.

    • Conversion Rate Benchmark: 15-20% 👈👈👈

    • Optimization: Send nurturing emails during the trial and offer assisted onboarding to maximize conversions. Highlight key features and benefits through in-app messages and tutorials.

  2. Free Trial (with Credit Card) to Premium

    • Description: Users convert from a free trial requiring credit card details to a paid plan. This method often results in higher conversion rates since users have already committed some payment information.

    • Conversion Rate Benchmark: 40-60% 👈👈👈

    • Optimization: Ensure clear communication about premium benefits and send reminders before the trial ends. Provide easy access to upgrade options and offer special discounts or incentives for early conversions.

  3. Freemium (PLG) to Premium

    • Description: Users convert from a freemium model to a paid plan through product-led growth (PLG) strategies. This approach relies on the product's value to drive upgrades.

    • Conversion Rate Benchmark: 2-5% 👈👈👈

    • Optimization: Highlight the limitations of the free version and the benefits of the premium version. Use in-app messaging and notifications to encourage upgrades based on usage patterns.

  4. Freemium (SLG) to Premium

    • Description: This model combines freemium with a sales-led growth (SLG) strategy to convert users to premium. Sales teams actively engage with users to facilitate upgrades.

    • Conversion Rate Benchmark: 5-10% 👈👈👈

    • Optimization: Use sales representatives to identify high-potential users and offer personalized demos. Provide targeted offers and incentives to encourage upgrades.

Retention

June is a product analytics for B2B SaaS. Get auto-generated reports focused on how companies use your product.

June.so homepage
  1. Users who come back after 7 Days

    • Description: Users who return to use the product again within 7 days of their first use.

    • Conversion Rate Benchmark: 40-50% 👈👈👈

    • Optimization: Send push notifications or reminder emails to encourage continuous engagement. Highlight new features or content to maintain interest.

  2. Users who come back after 1 Month

    • Description: Users who return after one month.

    • Conversion Rate Benchmark: 20-30% 👈👈👈

    • Optimization: Provide content and features that encourage regular use. Use email marketing to re-engage users and offer exclusive content or features.

  3. Users who come back after 2 Months

    • Description: Users who return after two months.

    • Conversion Rate Benchmark: 15-25% 👈👈👈

    • Optimization: Offer product updates and new features to maintain interest. Use re-engagement campaigns and personalized emails to bring users back.

  4. Users who come back after 3 Months

    • Description: Users who return after three months.

    • Conversion Rate Benchmark: 10-20% 👈👈👈

    • Optimization: Engage users with reactivation campaigns and exclusive offers. Highlight significant updates or changes to the product that may interest returning users.

Referral

Reditus is an affiliate management software focused on SaaS businesses.

Reditus homepage
  1. % customers who recommend the product

    • Description: Percentage of users or customers who actively recommend your product to others.

    • Conversion Rate Benchmark: 10-30% 👈👈👈

    • Optimization: Implement a referral program, encourage reviews and testimonials, and offer rewards for referrals. Use social proof and case studies to demonstrate the value of your product.


Conclusion

By following these steps and optimizing each touchpoint, SaaS founders can improve their conversion funnel, maximize user activation, and increase revenue while ensuring high user retention and satisfaction.

Using Welcomessage.io to automate LinkedIn messages can significantly enhance user engagement and activation, thereby increasing the chances of conversion and long-term retention.

Funnel Comparison: With and Without Welcomessage.io

Funnel comparison with and without Welcomessage.io

Assumptions:

  • SaaS at $20/month

  • 5% churn

  • 5000 unique visitors per month


Start today to automate your SaaS activation. Visit our homepage to get started.

François Delporte - Founder

François Delporte, founder of Welcomessage.io

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