Effective segmentation is key to delivering the right message to the right users. At Welcomessage.io, we provide a powerful feature that allows you to customize your campaign targeting based on specific criteria. This guide will walk you through the process of setting up and applying segmentation to enhance your outreach.

Understanding Segmentation

Segmentation involves dividing your users into smaller, more defined groups based on certain criteria, such as company size, or profile language. This targeted approach ensures that your messages are more personalized and relevant, increasing engagement and activation/conversion rates.

How to Set Up Segmentation

Accessing Segmentation Settings:

• Navigate to the 'Configuration' tab of your campaign.

• Look for the 'Segmentation' section where you can define the criteria for targeting specific users.

Creating a Segmentation Scenario:

1. Select a Condition:

   • Choose the criterion you want to base your segmentation on (e.g., 'Company size', 'Profile Language').

2. Define the Condition Parameters:

   • Specify the parameters, such as 'is greater than', 'equals to', or 'contains'.

3. Set the Value:

   • Enter the value for the condition to filter your audience (e.g., 'Company size is greater than 10').

Example Scenario:

• If you want to target companies with more than 10 employees, you would set 'Company size' 'is greater than' '10'.

Implementing Segmentation in Your Campaigns

Using Segmentation for Tailored Messaging:

• Once your segmentation criteria are set, you can craft customized messages that resonate more with each group.

• Utilize message variables like #firstName and #lastName to personalize your messages further.

Fallback Strategies:

• Set up a fallback message for users who do not meet any of the specified segmentation criteria. This ensures that no potential customer is left out of your outreach.

Best Practices for Segmentation

• Continuously Refine Segments: Regularly review and adjust your segments based on campaign performance and feedback to improve targeting and results.

• Balance Specificity with Reach: While it’s important to tailor your segments, ensure you maintain a broad enough audience to achieve your campaign objectives.

• Test and Optimize: Run A/B tests on different segments to see which criteria and messages perform best and refine accordingly.

Leverage segmentation to enhance the precision and effectiveness of your campaigns. By sending targeted messages, you’re more likely to engage customers and drive meaningful interactions.